Email Marketing & Copywriting

My role. Digital Marketing & Copywriting Specialist

Project description.

The brand released a new product line. Inverter solutions. The goal was to leverage their existing email list which I have built and tell a relatable story about the typical target audience’s power realities and limitations in the target country, Nigeria.

The story was told and coined to resonate with the target audience. As a result, we had over 3% CTR on the newsletter with an audience of over 8,000. This is a considerable spike from the usual CTR of 1% or less.